Τετάρτη 27 Οκτωβρίου 2010

SANYO Celebrates the 5th Anniversary with Limited Edition “eneloop tones glitter”





A. 1. 8-color glitter “eneloop” pack called “eneloop tones glitter” enables users to pick colors according to their taste or use colors to remember which ones are charged and which ones need to be recharged

 - Limited edition of 200,000 packs of AA and AAA-size batteries coming in 8 glitter colors: ‘purple’, ‘pink’, ‘orange’, ‘yellow’, ‘light green’, ‘light blue’, ‘silver’ and ‘black’. These have been created based on the concept of “Shiny & Lovely,” making a refreshing change from the image of a paper-wrapped crayons of last year’s popular “eneloop tones.”

- Fun and convenient for users: the 8-color “eneloop” pack enables users to pick colors according to their taste or use colors to remember which ones are charged and which ones need to be recharged.

- Brand-new design: the packaging design is based on “Black” which is different from conventional products in the “eneloop series,” which gives the glitter batteries luxurious feel, perfect for a 5th anniversary model.

- User-friendly & environmentally-friendly packaging: a stylish case with a slide-cover has been adopted. Like the original “eneloop”, recycled PET is the only material used in the packaging, which can also be used as a battery storage case.


B. Available in both AA and AAA-sizes

- Satisfies the market demand for AAA-size rechargeable batteries: new lineup covers not only AA-size but AAA-size as well, making them suitable for a wide range of equipment.

- Like AA-size batteries, AAA-size batteries come in 8 glitter colors: ‘purple’, ‘pink’, ‘orange’, ‘yellow’, ‘light green’, ‘light blue’, ‘silver’ and ‘black’, which enables users to pick colors according to their taste or use colors to remember which ones are charged and which ones need to be recharged.


C. Solar energy is used for the factory pre-charging of “eneloop” rechargeable batteries

 - In accordance with the “Green Power Certification System,” the “eneloop” batteries are charged by “Green Power” from photovoltaic generation.

- A part of the electric power used for manufacturing “eneloop” batteries (the amount equivalent to that used for factory pre-charging) is generated using clean, renewable solar energy, part of SANYO’s initiative to realize a “Clean Energy Loop,” where power is generated from renewable energy sources, stored for use when needed in batteries, and conserved or used efficiently.

- The “eneloop” truly embodies the concepts of “energy” and “looping,” from production to performance.





  Tokyo, October 25, 2010 - SANYO Electric Co., Ltd. is pleased to announce the November 14, 2010 release of the limited edition 8-color glitter AA and AAA-size “eneloop” rechargeable battery packs from in Japan, as a 5th anniversary model of the “eneloop” rechargeable battery promoting a “lifestyle that values reusing and recycling.” At the “Tokyo Midtown DESIGN TOUCH 2010” design event which will be held during “TOKYO DESIGNERS WEEK,” from October 29, SANYO will display a design exhibition called “eneloop Clean Energy Loop” (October 28 - November 3). Additionally, “eneloop” and “eneloop universe products” will be specially displayed, with a pre-launch introduction of “eneloop tones glitter” at the “MoMA DESIGN STORE” in Omotesando, Tokyo (October 28 - November 7).
  SANYO will continue to expand the “eneloop” series throughout the world so that people can comfortably adopt a new "lifestyle that values reusing and recycling" contrary to the popular "use and throw away" lifestyle.
*1
No manufacturer’s suggested retail price is set for a product with an open price.
*2
The products will be available in Japan only (as of the release date). Total 200,000 units will be sold (AA and AAA-size).





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